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    How Real is Real Estate “Reality” TV?

    Do you ever sit and watch your favorite pair of agents/contractors on TV on shows like “House Hunters”, “Property Brothers”, “Fixer Upper”, “Love it or List It”, “Flip or Flop”, or some other “reality” real estate show? Have you watched multiple episodes and thought that this is an actual documentary-style presentation featuring real buyers and their agents and/or contractors who make on-air decisions involving their life savings?

    Here are five myths that may (or may not) surprise you if you’ve spent time following your favorite HGTV team.

    MYTH #1 – After viewing three homes, buyers make a decision and purchase one of them.

    The truth is that while a few buyers may find their perfect house is one showing, the average buyer visits ten homes during their home search, according to the National Association of Realtors.

    MYTH #2 – The buyers on these shows are touring active listings.

    The reality is that many of the homes being shown are already sold, off the market, and staged for TV.

    MYTH #3 – The buyers on TV have not yet made a decision for purchase.

    It would be impossible to show the entire buying process in a 30- or 60-minute show; therefore, the shows’ producers often select buyers who have already chosen a home and are somewhere in the process when filming begins.

    MYTH #4 – Once a home is listed for sale, it will sell at the Open House.

    As wonderful as that sounds, open houses may increase exposure but are just one component of the marketing provided by your REALTOR. Many homes are sold from regular listing appointments, without ever having an open house.

    MYTH #5 – After a five-minute conversation, homeowners come to a decision about selling their home.

    The reality is that many sellers have spent hours contemplating the listing of their homes before they speak to a REALTOR®.

     

    The truth is that buyers and sellers are wise to have an experienced professional to guide them through the process. Let us know how we can help make your real estate dreams a reality.

     
     
    Source:
    Keeping Current Matters

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