HONESTY & INTEGRITY – Do the right thing, always.
 HAVE FUN & CREATE FUN – Exude positive energy and create fun, both within the team culture and for the client experience.
 PEOPLE BEFORE PROFITS – Create Raving Fans through exemplary and unmatched customer service.
 CONTINUOUS GROWTH, LEARNING & IMPROVEMENT – Commit to continual education, knowledge, and involvement in the community and in the real estate industry for personal and professional growth.
 CONCENTRATE ON THE WIN-WIN – In our interaction and negotiation with each other, clients, other agents, and consumers at large.
 OWN IT – (a) The Market and (b) Accountability.
 FLEXIBILITY – With schedule / attitude / everything.
 COMMUNITY GIVING & CHARITY – Giving back is the cornerstone of why we do what we do. Community involvement through volunteerism and financial giving is a must.
 ADVOCACY – Advocating for homeownership and private property rights, through local, state and national REALTOR® Association involvement, staying on top of legislation that affects homeowners, and investing in the REALTORS® Political Action Committee (RPAC).